Small Business Blogging: Former Copywriter Knows There’s Nothing Tiny About It

Let’s be ultra clear about why small business blogging has become such a white-hot topic. If you spend enough quality time here on the web you will come to the very clear realization that the best traffic that you will ever start to attract to your site is the traffic that finds you through the search engines.

If you are a small business starting a blog, and if you systematically use your best LONGER TAIL KEYWORDS in those posts, and if you link to those posts from as many high quality sites as you can, you will VERY QUICKLY start to see your traffic numbers explode.

No matter what size business you have online, the best use of limited marketing dollars is for you to start professional blogging techniques using some of the top business bloggers out there. And even after 21 years on Madison Avenue as a copywriter, I am here to tell you that “best business blogger” is NOT just about writing at all.

The right way to start small business blogging is to work with someone who will start with those keywords of yours that CAN get to Google page 1 quickly. These are your more descriptive keywords and are generally three or more words. “Personal Injury Attorney Sacramento” or “cheap resume services Dallas.” These are good examples. People finding those keywords know exactly what they are looking for.

Once the business blog posts are written (making sure that you’ve used your LSI keywords in every post) you need to make sure that you are using 8 great tags for each post. Tags are more keywords but they can greatly expand your reach.

And having gotten that far with your small business blogging techniques, here comes the critical part of the game…the submission and linking process.

This is where you send hundreds if not thousands of links to your new post to the top social bookmarking sites. And once those are placed, you want to ping those to alert the engines that there are new links pointing to your new content.

Phew.

Yes, it’s a lot, but the rewards are amazing when done right.

Make sure you find the best small business blogging writer/company. And make sure that person focuses on your longer tail keywords. It will make all the difference in the world.