Professional Image Tips

When it comes to owning and operating a business, there are many factors at play that contribute to success and, indeed, failure. Therefore, it is of the utmost importance that you remain vigilant and cautious in order to make that a success. However, there are some less obvious factors that you may not realize are as important as they are. Some of which may seem downright frivolous by comparison to the other, more obvious issues on the table. Perhaps the most insidiously important factor is your image. Not the company’s image, but your own. Here are some tips to create a professional image to spearhead a successful business.

First and foremost, there’s the dress code. As the owner of a business, you’re the boss, so there is no dress code. Not really. However, adhering to an optional dress code may make you more successful. For example, there’s the suit. The suit is a time honored symbol of all things professional and classy, and so it has a power beyond mere fabric.That is the power to command respect, to charm colleagues, clients, and customers, and to instill confidence in your subordinates. In other words, a nice suit will make you a better leader pretty much instantly, as long as you have the confidence to back it up. Why not try looking for the perfect professional look at Nordstrom to get yourself started?

Another important factor when it comes to your professional image is how you are perceived by your staff. You want your staff to respect you and defer to your judgement, but you want to be well liked enough to keep people on board or, at least, not be the reason that they’re not on board. However, if you’re too likeable, you might lose respect. How nice you want to be is less important than what kind of nice you’d like to be.

The Best Small Business Blog Marketing Ideas Revealed

We all know that the blog marketing solutions are very important in business growth. Most of the times, the blog ensures the best low cost marketing ideas. Even better, some of them are totally free. However, whether you choose free methods or you pay for them, you have to be sure that you apply the right small business marketing ideas. If you use the appropriate marketing strategies for business owners, you can enjoy a great business success very soon. So, which are the best small business marketing ideas?

RSS: For sure, RSS is one of the best blog marketing strategies. Lately, everyone is using the RSS orange square. This great tool keeps us informed about specific updates which reflect a particular blog section. When you add the RSS button, you actually ease the access to your data. As the button provides an easy way to get the desired information, people love to use websites which provide the RSS option. This option is one of the best marketing strategies for business owners.

Fresh Content: Another great way to promote your business is to keep on posting new and high quality content. Most of the times, the blogs which continuously provide fresh content are easily discovered and propelled by the search engines. So, the fresh content is another important blog marketing tool.

Blog Submissions: Some other marketing strategies for business owners are the blog submissions. These options highlight great small business marketing ideas which provide the chance to directly submit your blog details to different web directories. By using these small business marketing ideas, you can definitely promote your business more efficient.

Communication: Another essential blog marketing strategy is the communication with potential customers. Through communication, you can easily find more marketing strategies for business owners and apply them in order to satisfy your customers. And of course, happy customers mean more business for you.

There also are some low cost marketing ideas. One of them is the submission of your blog content to online directories.

These low cost marketing ideas can help you to promote your business faster and even better.

How to Create a Successful Small Business Blog

As technology and the Internet continue to advance, business owners are finding more ways to showcase their brand online. This includes having and maintaining a company blog. By having an online blog, businesses are able to keep their readers up to date on company happenings, talk about current business trends, and teach their readers new and exciting things. In today’s online world, it is essential for small businesses to create and maintain a blog.

There are a few things to consider when creating a small business blog. These tips will help businesses create a successful business blog.

1. The blog must be written well. This means that the blog should have a good flow to it. Topics need to be interesting in order to keep the reader’s attention. A boring blog will not capture the reader’s attention. It is also more likely that you will receive comments and feedback if viewers like what you are writing about. The blog should also be free of spelling and grammar mistakes because these errors will reflect badly upon the company.

2. A blog must be updated frequently. It is important to update your blog regularly. This will keep your readers interested and well informed. It is important to stick to a schedule. If you decide to post to your blog three times a week, then continue to do so. Regular readers will begin to expect this of you, and will be disappointed if you suddenly neglect your blog. Keep up with your blog and your readers will continue to follow your company and read your content.

3. The blog should be well supported within your company. It is important to get your company involved in your online blogging efforts. You need to make sure that other departments in your business are involved. This includes your marketing and communications team. Business owners will need to integrate the company blog into other areas of the business. This also includes integrating your blog with social networking platforms such as Facebook and Twitter. The more social your company is, the more likely readers and customers will want to get involved with your company, and will want to communicate their thoughts and views.

4. Your blog should be user-friendly. If you want people to read your blog, it needs to be easy to view and easy to navigate. No one will want to read your blog if it is unattractive and difficult to navigate. A navigable blog will also allow for comments and feedback to be submitted more easily. The best blogs often have the simplest layout.

To keep up with technological advances, small business owners should create and maintain a company blog. By following the steps above, businesses will be able to have a blog that readers will want to continue to read. Start a business blog today and share your small business ideas!

The Etiquette of Small Business Blogging, Blog Commenting and Networking on the Web

Current, up-to-date information and plenty of links are the name of the game in the fast-paced world of Internet marketing, so it really shouldn’t come as a surprise to discover that blog SPAM is quickly ousting email SPAM as one of the most irritating Internet marketing tactics in today’s industry. What it’s not, however, is an effective means of generating leads for your business. Stay tuned to discover the real etiquette of small business blogging and you could be using small business blogging to build your customer base instead of murder your reputation.

Why Small business Blogging Can Do Wonders for Your Small Business

Before I launch into a spiel on the etiquette of small business blogging (oh yes, I have one, believe you me) let’s talk about why you really want to care. Business blogging successfully achieves three basic goals for your business.

1) When you remember to regularly update your blog, what you’re really doing is building a continuous stream of current content for your website. This will do wonders to increase your search engine ranking while building your reputation as a subject matter expert in the online community.

2) Commenting on other blogs (the topic of this little etiquette lesson) helps build a huge library of backlinks for your website.

3) Networking. Becoming a part of an online community that’s greater than yourself and has the potential to drive tons of small business to your door. Making friends in high places. Do I really need to say any more?

Why Small Business Blog SPAM isn’t Nearly as Good an Idea as It Sounds Like It Is

Every morning, web admins (myself included) log in to their website to scout out the comments left by site visitors overnight. And every morning, those same web administrators delete dozens of messages left by automated bots that leave inspiring messages like:

“Im no professional, but I imagine you just built the best point. You certainly know a lot about what youre discussing, and I can actually get behind that. Thanks for getting so upfront and so honest concerning the topic matter. I really really feel like I have a superior knowing now.”

Do you see something wrong with this (besides the atrocious grammar and punctuation mistakes)? It has absolutely nothing to do with the blog post in question. You could take this same message and slap it on any blog post in the world and it would apply. And these bots do. Daily. They go around to small business blogging sites, post these messages and hope web administrators will post their comment and their backlink on their site without realizing that they were being SPAMMED.

SPAMMERS, we web admins are catching on. Understand, small businesses love having bloggers stop by and leave comments on their blog. It gives them a chance to build their network, share valuable information and insights with their web visitors and open the door to discussions that will keep blog visitors coming back day after day to participate. These conversations are so great for drawing in visitors that small businesses are happy to swap a backlink for the opportunity.

SPAM, however, does absolutely nothing to keep a conversation going, and administrators are figuring that out. Take the time to go through, hunt up relevant, interesting sites that will help you build your reputation and your collection of followers, and leave pertinent, informed comments that relate directly to the post you just read. Become a part of the community, not just a semi-innocent bystander that never really participates.

The extra time you spend small business blogging the right way will pay off when you start making the kind of contacts your small business deserves.

Small Business Blogging: Former Copywriter Knows There’s Nothing Tiny About It

Let’s be ultra clear about why small business blogging has become such a white-hot topic. If you spend enough quality time here on the web you will come to the very clear realization that the best traffic that you will ever start to attract to your site is the traffic that finds you through the search engines.

If you are a small business starting a blog, and if you systematically use your best LONGER TAIL KEYWORDS in those posts, and if you link to those posts from as many high quality sites as you can, you will VERY QUICKLY start to see your traffic numbers explode.

No matter what size business you have online, the best use of limited marketing dollars is for you to start professional blogging techniques using some of the top business bloggers out there. And even after 21 years on Madison Avenue as a copywriter, I am here to tell you that “best business blogger” is NOT just about writing at all.

The right way to start small business blogging is to work with someone who will start with those keywords of yours that CAN get to Google page 1 quickly. These are your more descriptive keywords and are generally three or more words. “Personal Injury Attorney Sacramento” or “cheap resume services Dallas.” These are good examples. People finding those keywords know exactly what they are looking for.

Once the business blog posts are written (making sure that you’ve used your LSI keywords in every post) you need to make sure that you are using 8 great tags for each post. Tags are more keywords but they can greatly expand your reach.

And having gotten that far with your small business blogging techniques, here comes the critical part of the game…the submission and linking process.

This is where you send hundreds if not thousands of links to your new post to the top social bookmarking sites. And once those are placed, you want to ping those to alert the engines that there are new links pointing to your new content.


Yes, it’s a lot, but the rewards are amazing when done right.

Make sure you find the best small business blogging writer/company. And make sure that person focuses on your longer tail keywords. It will make all the difference in the world.

3 Key Reasons Why Your Small Business Blog Will Fail (And How To Make It Succeed Instead)

Whether you are blogging already to promote your small business or thinking of starting a blog, using a blog to promote your small business is not enough in itself.

You may be considering blogging, or have been an owner of a blog for some while now, believing that this blog will bring you more customers. That’s what you were led to believe by all the hype around blogging, and possibly by your tech people too, right?

If this is you then you are not alone. Many small business owners believe, either because of hype, or from seeing competitors take up blogging, that a blog is the key to attracting more customers. In times of recession and downturn any thing that can bring in money to your business is good right?


Starting a business blog can be the worst path you will take in your business. Why? Because many times over small business owners believe that their blog will promote their business.

If this is you, thinking this way will lead you to 3 key reasons why your blog will fail before it gets started.

Key Reason 1: Not understanding the fundamental principle of what blogging is really all about.

Many small business blogs bore people (especially potential customers) with dry sales-speak such as how competitive their prices are. They use their blog to sell first and foremost. This is a BIG mistake.

What To Do Instead:

Stay away from dry sales-speak. Instead entertain and support. Use your blog to offer information that improves, saves and supports potential customers in finding solutions to their wants.

Key Reason 2: Believing that the most important task of your blog is to promote your business first and last.

This mistake leads many small business owners scratching their heads, and disappointed that no one has arrived to spend money in their business. For example, a florist may think that their blog should promote what their florist’s business does – sell flowers in beautiful ways.

What To Do Instead:

Concentrate first and foremost on becoming an advisor. This means actively stepping out of the role of sales person, and stepping into the roles of counselor, expert and leader offering interesting, useful, helpful and entertaining information that improves, saves and supports potential customers.

People are attracted by people who give them short cuts to what they want most. Become that person and people will flock to you – and your business.

Key Reason 3: They pay a lot of money to have their blog designed for them and allow these designers to design a blog that they (the designers) think is “cool”.

Cool is fine – if it sells. Trouble is most of what passes for Cool for other people, usually does not fit your potential customers’ idea of cool. Sure they may think “Wow!” when they see your super-duper blog design (possibly) but will they be persuaded to buy from you because of it? 97% of the time the answer is “No.”

What To Do Instead:

First establish your target niche. Once you have established who you want as customers, you are ready to establish what goals your blog will achieve for you.

Only when you have establish these two fundamental facts are you ready (and able) to decide what kind of blog is best for your particular business to enable you to achieve your goals. It is then that you are in a position to discuss and decide the best design for your blog. Anything that detracts, or leads away, from achieving your goals must be rejected.

Nothing must get in the way of you giving your target niche of people what they want. Establish who your target niche is. If you are a florist remember your target niche is not “people who buy flowers”. Your target niche comes from those people. But you need to hone in on who, what, when, why, how and where among people who buy flowers are your target niche.

When you have established this by answering those six vital honing-in questions, you will be able to establish the target niche – and aim – of your blog. For example, you may have established that: out of people who buy flowers in your area, your target niche are women entrepreneurs between 30 and 40 years old, who want to have beautiful flowers, not only brighten their homes, but their work places too. But they don’t want to bother with arranging bouquets themselves. Oh yes, and they’re Fung Shui addicts too.

There’s your blog’s target niche and aim: Inspiring, saving and advising these women entrepreneurs on how to best use flowers in partnership with Fung Shui principles in order to enjoy increased flows of positive energy.

The Bottom Line:

Blogging can bring increased numbers of people to your business and increase your bottom line – if you understand how to avoid the 3 key reasons business blogs fail and instead make your blog successful.

5 Key Blueprints to Small Business Blogging Success

More and more I get asked “How Can I Use a Blog or Incorporate a blog to my business?” First I would say that now a day’s blogging for business is not just a must but it’s a necessity for small businesses.

Cold calling and static websites are NOT going to work anymore, period. The way you need to market your business offline/online has changed and evolved to the level that you need to connect to your market effectively to stay competitive and to survive in this era and this is what blogging for business is all about.

A blog gives a small business owner the ability to show up much higher in the major search engines like Google, Yahoo and MSN rankings than any kind of static website can. Yeah! Static websites are like a business card on the web.

People don’t pay attention anymore to this kind of marketing; they don’t care about your business or how long you’ve been in the business anyways till you’ve proven yourself. All they care about is, “What’s In It for me?” so your static website is no longer going to work.

So the best way to market your business on the web is through blogging. This not only gives you a way to connect with your market but you’ll also establish a solid relationship with them because of the interactive nature of blogging,

You post on how you feel about your business and people or your readership (which is your market) will respond back. This is the name of the game in today’s world in running a business offline/online.

You have to remember buyers today are smarter because of all the information they get on the web but the decision making on why & how human beings buy is the same, it’s based on our emotions.

We buy from people that we know and people that we trust, period. This is where you’re going to implement your blog and use it as a vehicle to communicate and build a relationship with your market by providing valuable information that they need and information that they can benefit from.

If you do this people will follow you and you will have a community that will buy your products and services. People like to be lead just like a tribe they follow the leader or the chief from generation to generation because they feel someone really cares for them.

So below I’ve laid out the exact method I use here with my own blog and you guys can use it as well and all this is based on my own experience of trial and error, so here it is:

5 Key Blueprints to Small Business Blogging Success!

Identify Your Market: First you need to identify your market who they are, how old, what gender, what they like, what they need or what they’re having a problem with. You’ll be the one that will identify their problems and you’ll be the one who will provide them with the solution.

Once you identify your market then the next step is to get connected with them by using your blog and posting useful and valuable information so they have a reason to come back and when they do interact with them.

Brand Your Blog: This is very, very important in any business you’re in, this is how people will get to know you or how they’ll remember you when they see your blog (first impressions count).

What I’m trying to say is give your blog a face and to do this you simply put your logo or your picture on the graphic header of your blog, also incorporate the color of your product or services that you’re going to use, you need to be consistent with your branding. Successful branding is one key to business success.

Optimize Your Post: OK! This simply means that you optimize you blog post by incorporating your specific keywords on the title and the body of your post. This is important for driving traffic to your blog.

You will NOT only attract the search engine but also the targeted market. For example if your target market is people looking to buy shoes then I will go for the keywords that the majority of people will be using like where to buy cheap shoes.

Now when you talk about this on your blog and optimize it for the search engine then people that find your blog through the search engine will be targeted meaning they’re looking for this kind of information and might be a potential buyer.

Use Your Sidebar and Navigation Effectively: Folks many bloggers miss this part; they don’t utilize the sidebar & navigation tab on top of their blog to the maximum potential.

What I mean by that is you should use the side bar to showcase your product and services and this is what the sidebar is for while your readers are reading your blog post at the same time they’ll have a chance to scan through your related products on the sidebar.

It’s the same as far as the navigation tab on the top of your blog you should have a way for your readers to contact you if they have a question. Also put an “About Me” page so your readers can get to know you more.

One more thing that is very effective based on my own experience is to have a product and service page where you list everything that you offer and your readers will simply choose what they need and buy it.

Care about Your Customers: This is the most important to them all this is the reason your customers will base their decision on why they should buy from you. It’s like going to your favorite restaurant why is it your favorite?

Is it the food or the overall experience that when you go there they treat you like a king from opening the door for you and your company, from greeting you that makes you feel that your vip and the way they take your orders and the food is really great I mean this is a no brainer right?

It’s all about the experience and this is the same with your blog make that experience remarkable for your customers and just simply take care of them and be a friend to them. This is the million dollar tip for you!

Be a friend to them this is what business is all about anyways is to build a solid relationship with your market. Guys if you do this and practice it in your business you will have people that are loyal and happy that means you will have a customer that will buy whatever product or services you offer to them.

I hope this will help you and I hope you apply this method to your small business blog or to your blogging in general. Take care and I love you guys!